1. Style type
Single product positioning: high-waist pleated linen wide-leg nine-point casual pants
Core styles: Japanese relaxed commuter style, French minimalist lazy style, old money style leisure vacation style, literary cotton and linen forest style, European and American Clean Fit minimalist relaxed style
Extended style: urban light business casual style, pastoral vacation style, zen relaxation wear, Nordic minimalist daily wear, middle-aged intellectual temperament wear
Natural linen fabric + loose wide-leg tailoring weakens the sense of tightness, focuses on loose and casual, low-key texture, and abandons the trend of pompous design. It is an evergreen basic style for commuting, vacation, and slow life at home and abroad. It takes into account the thin and modified leg shape and breathable solid wear attributes. It is the core all-match bottoms for minimalist texture wear.
2. Overseas celebrities, Internet celebrity bloggers, models, and aristocratic ladies who prefer the outfit
1. Well-known overseas female stars
Julia Roberts (Julia Roberts)
The representative of the sense of relaxation in Europe and the United States, linen wide-leg pants are a high-frequency item for private vacations and street shooting. They prefer a loose version of cotton and linen to create a casual atmosphere.；
Vanessa Paradis (Vanessa Paradis)
The benchmark for French casual wear, linen wide-leg pants are used all year round with simple T-shirts and shirts, and the French lazy atmosphere is very strong.；
Gwyneth Paltrow (Gwyneth Paltrow)
The representative of the old money style lifestyle, wearing linen wide-leg pants at home, manor travel, and short-distance vacations, low-key restraint and highlighting texture；
Keira Knightley (Keira Knightley)
Representative of the British literary style, cotton and linen wide-leg pants are suitable for literary and artistic trips out of the street and small towns, and the elegant temperament of literature and art fits the tone of personal wear.；
Miranda Kerr (Miranda Kerr)
For supermodels' daily casual wear, linen wide-leg pants are used to weaken tight-fitting wear and create a life-oriented and relaxed street style.
2. Ins/TikTok wear bloggers and professional models
French minimalist, old money style, Clean Fit, vacation wear, the head blogger just needs a hot style, tiled still life shooting, city street shooting, seaside bed and breakfast, pastoral scene production is advanced and soft, and the transformation of grass planting is stable.；
Pear-shaped, thick legs, and O-leg modification are the main models of bloggers. The wide-leg version of the Tibetan meat is thin and has a low threshold. It is suitable for most ordinary people and has a wide audience coverage.；
Standard items for bloggers in overseas sojourn, slow life, and pastoral life. The natural linen material fits the original ecology and relaxed life design, and the content is highly recognizable.；
The basic and versatile models of e-commerce women's clothing are adapted to the four seasons with tops and jackets, which will drive the turnover of T-shirts, knits, and shirts, and the inventory turnover pressure is low.
3. The circle of the new generation of overseas nobles and wealthy ladies
European and American manor daily living, manor afternoon tea, suburban farm outing, private villa casual wear, abandon the luxury logo, low-key texture fits the logic of old money's low-key and restrained wear, decent and unassuming；
European nobles wear summer vacation in summer towns and Mediterranean island sojourns. Linen is breathable and anti-sultry, casual and elegant, and distinguishes pompous and fast fashion items.；
Overseas middle-class intellectual women just need single products for daily commuting, shopping in supermarkets, and light social gatherings. They are elegant and durable, regardless of age, and take into account decency and comfort.
Hot selling in overseas markets
Hot-selling in France, Italy, Spain, the United Kingdom, the United States, Japan, and South Korea, linen casual pants and old-money style basic bottoms are just in demand all year round.
Three, the core highlights of the pants
Waist structure design: semi-elastic high waist waist + symmetrical pleating of the front piece
The front piece of the waist is flat and fixed at the waist, and elastic rubber bands are hidden on the back side, taking into account the cleanliness of the version and the inclusiveness of the waist circumference, without tummy or bulging; the high-waist structure directly raises the waist line to create a 37-point golden figure ratio; the placket is asymmetrical on both sides, increasing the margin lengthwise, hiding the fat in the lower abdomen, and at the same time making the pants more three-dimensional and vertical, so that they will not collapse softly against the crotch.
Wide-leg nine-point pants cut
The trousers are loose and slightly wide, and the crotch width, thick thighs, muscle legs, O-shaped legs, and X-shaped legs are modified laterally, and the legs are visually lengthened vertically; the nine-point trousers are long, revealing the most slender position of the ankle, neat and not procrastinating, the small person will not press the height, and the tall person will wear an elegant and relaxed feeling.
Invisible pocket design on the side
The oblique pocket takes into account practicality and aesthetics, can store small objects, the pocket wiring is neat and does not turn out, will not destroy the overall simple version, and takes into account the appearance and daily practicality.
Core advantages of natural linen fabric
Natural flax fiber comes with a sense of texture folds, which is a signature material of loose wind; moisture wicking, breathable and heat dissipation, summer is not stuffy, non-stick legs; comes with a matte rustic texture, anti-pilling, long-washing and natural aging texture, comes with high-end literary attributes, distinguishes chemical fiber from cheap wide-leg pants.
Additional wearing advantages
Extremely versatile attributes: all kinds of short-sleeved, suspenders, and knits are worn in spring and summer; shirts, suits, and windbreakers are worn in spring and autumn; leggings are worn in winter and coats are worn in all seasons. The wear life cycle is long and the fault tolerance rate is extremely high.
Fourth, the benefits of popular colors and sizes ｜ Color analysis & just need to wear
Mainstream color matching details
form
Color matching name, professional analysis of color, just need to wear & core advantages, market shipment share
Mustard yellow (the main promotion in the picture) is warm and soft yellow, not dazzling, white and bright, yellow skin, black skin, and white skin are all suitable; the spring and summer atmosphere is full, the retro literary and artistic tone is outstanding, and the vacation and daily life are highly recognizable. , Jumping out of the black, white and gray dullness, the main color of spring and summer drainage 27%
Off-white / native linen white is a clean and transparent basic color, minimalist and versatile, suitable for all tops, refreshing and light, universal for commuting and vacation, evergreen color all year round 32%
Dark coffee / chocolate brown Maillard, old money style core color, strong sense of atmosphere in autumn and winter, calm, restrained and dirt-resistant, intellectually mature tone, light business adaptability, high autumn and winter main profit color 18%
Charcoal black is a thin universal basic color, which modifies the swelling of the lower body. It is the most inclusive for commuting and formal occasions. It is dirt-resistant and versatile. Four seasons evergreen basic base evergreen color 15%
Haze blue / olive green literary niche atmosphere color, niche is not easy to hit, mainly promoted by literary bloggers, higher premium space, niche supplementary characteristic color 8%
Size distribution & layout advantages (regular women's size)

V. Product design motivation
1. Layout tailoring design logic
Ordinary elastic-waisted wide-leg pants on the market are either too sloppy and homely, or they have a hard waist and a belly. The front flat waist + rear elastic + front pleated + wide-leg nine-point differentiated structure takes into account the neat style and wearing comfort, solves the pain points of "good-looking meat, comfortable and sloppy", and forms a style competitiveness.；
Accurately target the mainstream body shape with pear-shaped, thick legs, protruding lower abdomen, and non-straight legs. A pair of pants modifies a variety of body shortness, reduces the threshold for trial and error in wearing, and has a larger audience base.；
The nine-point trousers are long and avoid the disadvantages of mopping the floor and being short and dusty. They take into account the adaptability of small and tall people, and the size adaptation covers a wider range.
2. Fabric color selection logic
Linen is an iconic fabric of loose style and old money style, with its own texture premium, which distinguishes ordinary chemical fiber wide-leg pants from low-cost inner rolls; mustard yellow, as the characteristic color of spring and summer, avoids the homogenization of basic colors and creates differentiated drainage models, while retaining multiple basic colors to undertake the annual trend; simple and no superfluous printing design, in line with the trend of minimalist wear, all-match attributes increase the repurchase rate.

6. Suitable for wearing groups
Age range: 22-55 years old women
Minimalist wear lovers, followers of old money style wear, commuting workplace women, vacation sojourners, pear-shaped / thick legs / not straight legs, intellectual women who pursue comfort over tightness and thinness, literary and artistic style wear lovers, middle-aged temperament wear groups.
Adapt to body shape
最优 Optimal: pear-shaped figure, thick thighs, wide crotch, O-shaped legs, X-shaped legs, wide-leg version, powerful meat-covering modified leg type；
✅There is fat in the lower abdomen: the front piece is pleated to weaken the bulge of the abdomen, and the high waist gathers the waist and abdomen.；
小Small man: nine-point exposed ankle + high waist design, double height, avoid mopping pants and pressing the body；
微Slightly fat figure: loose trousers weaken the sense of expansion of the lower body and are thin and tolerant；
黄Yellow skin, dull complexion: Mustard yellow brightens the complexion and improves the dull feeling of wearing；
❌ Lovers of extreme tight-fitting hot girls and people who pursue ultra-neat slim-fit models have a low degree of adaptability.
Circle layer adaptation: French minimalist wear circle layer, old money light luxury leisure circle layer, overseas sojourn and vacation circle layer, urban intellectual commuter circle layer, literary forest slow life circle layer.
Market adaptation: hot cross-border women's clothing in Europe, America, Japan and South Korea, linen casual pants, commuter all-match pants, high-turnover basic items.
Seven, wear a complete set of matching skills with accessories
1. Simple daily collocation in the picture
Mustard yellow linen wide-leg pants + basic white canvas shoes + black simple clutch, loose and casual, no mistakes in daily life
2. French commuter temperament collocation
Solid color silk satin small shirt + thin belt + low-heeled loafers + thin chain underarm small bag, capable and loose, suitable for office light business
3. Matching the atmosphere of island vacation
Cotton and linen camisole + straw wide-brimmed sun hat + straw tote bag + flat-bottomed woven sandals, relaxing the sense of pastoral atmosphere
4. Old money style, low-key and dignified collocation
Solid color knitted bottoming + profile linen suit + leather loafers + mini retro leather bag, no logo, low-key texture, in line with the logic of old money wear
5. Casual street relaxation collocation
Basic white T-shirt + old denim short jacket + white shoes + retro square sunglasses, casual daily life, full of casual atmosphere
6. Overlap and match in autumn and winter
Turtleneck bottoming + oatmeal coat + short boots, with this pair of linen wide-leg pants inside, loose and lazy, not bloated in autumn and winter
Eight, adapt to the scene of the outfit
Daily commuting scenes: office buildings, light business work, field service, afternoon tea, colleagues' dinners, decent and comfortable, not stereotypical
Vacation travel scenarios: island travel, ancient town sojourn, suburban farmhouse, farm check-in, Mediterranean town travel, breathable and suitable for high temperature weather
Home leisure scene: living at home, shopping downstairs, walking around, comfortable and comfortable without losing home pants, no need to change clothes when you go out
Social light gathering scenes: casual gatherings of girlfriends, small afternoon tea salons, informal afternoon tea socializing, elegant and temperament
Outfit shooting scene: still life clothing tile commercial shooting, loose and touching portrait photo, minimalist outfit blogger short video creation
Seasonal stacking scene: spring and summer single wear is mainly breathable and refreshing; autumn and winter with leggings + coat windbreaker stacking, available for sale all year round
The core advantages of the style: the version is inclusive of all kinds of body shapes, the fabric comes with a high-end loose texture, the color matching is versatile and does not pick a top, and the four seasons can be worn with strong practicality. It is not only a basic style, but also can rely on the texture of the fabric to make a premium, taking into account sales and profits.